Before you invest your time and money in an online dental marketing agency to help you with digital strategies, make certain that you ask them these questions. After reading this complete information, you will understand the basic things that you need to ask every online dental marketing agency in Sydney.
Will you throw light on dental SEO and other online strategies?
It does not matter which agency you associate with, but important is that you both have a trustworthy relationship. You need to entrust that your dental marketing agency will:
- Set goals in mind
- Provide you the best interests
- Put in the best and successful digital marketing strategies
A skilled digital marketing agency will not put any unnecessary burden and uncertainty in your life. It strives to provide you hassle-free consultation. But if the agency that you have partnered with cant clearly describe dental SEO and other strategies, then you should think of some alternatives.
Will I get the ownership of the work you do?
It does not matter what type of work a dental marketing agency does for your practice, but you must keep hold of ownership. You need to have control over the following things even if your relationship with the agency gets complicated:
- Website of your dental clinic
- Articles, Blog posts, and other written posts
- Google Ads or other paid advertising accounts/drives
- Complete historical data
- hosting and the domain name of your website
- All your social media accounts
Have you worked with other dentists in the past?
It is always a better idea to partner with an agency that has got years of quality experience. An experienced dental marketing agency has adequate knowledge and skills that can help you more productively. Experienced agencies can also give you useful references and reviews from past work that will make your practice successful.
Will you engage/do business with other dentists in my city?
To survive in this competitive world, you have to be proficient in what you do. You will find many dental offices in your city, but only one dental office can be ranked #1 according to the google search.
If your marketing agency is committed to you then it becomes quite easy for your dental office to come on #1 position. Commitment plays an integral role here. Make certain that your agency has your best interests. You can never achieve your goal if your agency also works with some other competing dental offices.
What is your strategy to help my dental practice attract new patients?
Every dental marketing agency tries to make the best strategies for your practice. Plans may vary but make sure that they include:
- Online advertising or using Google AdWords
- Content development and marketing
- Social media marketing using Facebook, Instagram, Linkedin, etc.
- Reputation management of your website
- Changes and Improvement in your website according to Google rankings.
Your agency should make distinctive strategies according to your current online visibility and local competition. These strategies will help your dental office in getting more target audience.
Do you want to ask me any questions?
It is essential that your marketing agency also asks questions from you? Asking questions from you will help them in building a better strategy for your dental office. Make certain that they ask you some brooding questions like:
- Who is a perfect patient, according to you?
- What goals do you have for your dental office for the next 5-10 years?
- Who is your competitor?
- What sets your practice apart?
- Have you worked with a dental marketing agency in the past? How was your experience?
Do you employ contractors and freelancers?
Make sure that the agency you partner with does not hire any outside contractors because such types of agencies might not bring you the best expertise. Your agency should contain people who are experts in digital marketing and strive to provide you the best guidance.
Make certain that the agency’s experts focus on:
- Content development
- Web design and graphics
- Target audience
- Google AdWord or other Paid advertising accounts
How will I know that what you’re doing is making progress?
It is important to be cautious when you associate with an agency. You should show your presence all the time to make sure you are not left in the dark. You must take regular updates on:
- Status of work and progress
- Data and Statistics
- Other strategies for future
What will be my involvement in the online marketing process?
Any esteemed agency would love to have your involvement in the process of online marketing. While the marketing agency will be doing the work, it becomes mandatory for you to give them feedback on their services like content, campaigns, drives, Google AdWord, etc.